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Despite being excellently written and critically well-received, a book without a brand is likely to fall flat.

Despite being excellently written and critically well-received, a book without a brand is likely to fall flat.

J.K. Rowling wrote "The Cuckoo's Calling" under a pseudonym and it only sold 1,500 copies in the United Kingdom.
Even a stellar book with great reviews needs to have a brand; build a platform to successfully engage with your reader.
If J.K. Rowling can't do it, you probably can't either--a stellar work by an unknown needs to be backed up by a brand.
Twitter can be a powerful communications tool when used the right way if you avoid a few important pitfalls.

Twitter can be a powerful communications tool when used the right way if you avoid a few important pitfalls.

Stick with short and simple content, never Tweet in haste, stick with a handle that's similar to your brand name.
Don't get too caught up in the amount of Twitter followers that you have; quality is more important than quantity.
Whatever you do on Twitter, keep it professional and mean what you say...the Internet never forgets.
Facebook and Twitter are the largest social-media platforms, but success can be had by utilizing others as well.

Facebook and Twitter are the largest social-media platforms, but success can be had by utilizing others as well.

Google+, Goodreads, Tumblr, Pinterest and LinkedIn can all be used successfully to engage with customers.
It's not about what's the hottest or most popular social media platform, it's about what is most effective for you.
Pinterest isn't just for DIY types, it can be successfully used as a graphic example of what you have to offer.
Although it's used for much more, it's important to remember that social media is a networking and marketing tool.

Although it's used for much more, it's important to remember that social media is a networking and marketing tool.

By asking questions, connecting people, and viewing each post as a potential meeting, social media can be proactive.
If you talk about how your product or service can help people, you draw people in by your problem solving approach.
No, social media isn't about you, it's about others! Keep that in mind, and you'll find social media a brand success.
For successful interaction on social media, it's important to mix it up and approach things differently now and then.

For successful interaction on social media, it's important to mix it up and approach things differently now and then.

Ask advice, solicit a guest post, turn an interesting comment into a post, and add a visual blog post now and then.
Just because someone doesn't follow you immediately doesn't meant they aren't interested in what you have to offer.
Don't be too eager to jump on the latest, newest trend; sometimes just changing things up with your message is enough.
World Champion freestyle skier Jeremy Bloom is a Fearless Leader with unwavering and precise focus on his goals.

World Champion freestyle skier Jeremy Bloom is a Fearless Leader with unwavering and precise focus on his goals.

Bloom won three skiing World Championships, played professional football and built two successful businesses by age 29.
Bloom is an example that anyone can achieve their goals if they harness the power of mindfulness to focus on success.
No matter the industry, the concepts of mental training provide the keys to any successful endeavor.
Dr. Cathy Greenberg says our cultural and social evolution has been driven largely by what she calls Fearless Leaders.

Dr. Cathy Greenberg says our cultural and social evolution has been driven largely by what she calls Fearless Leaders.

Fearless Leaders act with courage, react with resilience, think with higher consciousness, excel with unrelenting fire.
The common thread that unites all those who have great impact on the world is one very simple thing--fearlessness.
Becoming a Fearless Leader involves developing your mental game to better command your personal and professional life.
Admiral William McRaven, written up in TIME as "Person of the Year 2011," is a perfect example of a fearless leader.

Admiral William McRaven, written up in TIME as "Person of the Year 2011," is a perfect example of a fearless leader.

McRaven commanded the helicopter assault against Osama bin Laden's home in Pakistan, killing the terrorist leader.
After traumatic injuries earlier in career, McRaven rose to become the most applauded military man in modern history.
Soldiers remember McRaven's actions that day as cool, calm and collected despite the intense pressure of the mission.
After very difficult divorce and facing illness, Dr. Cathy Greenberg turned her pain into passion by taking a bold step.

After very difficult divorce and facing illness, Dr. Cathy Greenberg turned her pain into passion by taking a bold step.

Only by quitting her lucrative but stressful job was Dr. Greenberg able to save herself and in turn, her daughter.
Faced with a terrifying decision to jump with no safety net, Dr. Greenberg took the chance and succeeded.
Dr. Greenberg now teaches others how to "put on their oxygen mask" and save themselves as fearless leaders.
What jobs, careers, or entrepreneur ventures are possibilities that fit both your passion and your competencies.

What jobs, careers, or entrepreneur ventures are possibilities that fit both your passion and your competencies.

Search yourself for what you're passionate about and the skills and competencies you possess that will serve this passion.
Think about your passionate areas and your competencies until possibilities arise that you want to pursue.
Match your passion against opportunities in the marketplace with the best potential return or outcome.
Susan Lyne is the perfect example of a Fearless Leader willing to take risks and potentially fail in order to succeed.

Susan Lyne is the perfect example of a Fearless Leader willing to take risks and potentially fail in order to succeed.

Named one of Fortune’s Most Powerful Women in 2011, Susan Lyne never shied from controversy.
After a catastrophic career failure, Susan Lyne had the courage to move on and reclaim her success.
Susan Lyne is a risk taker, and faced failure many times on her journey to success.
Your name, your brand, can slowly grow on people to the point where you're known.

Your name, your brand, can slowly grow on people to the point where you're known.

It's important that you build brand awareness. In particular if you're writing a book that concerns your business.
If you're planning to publish your book through traditional means, it's essential that you create an audience.
Unless you're already known in business, you're going to be hard to market. You need to define yourself and your product