J.K. Rowling wrote "The Cuckoo's Calling" under a pseudonym and it only sold 1,500 copies in the United Kingdom.
Even a stellar book with great reviews needs to have a brand; build a platform to successfully engage with your reader.
If J.K. Rowling can't do it, you probably can't either--a stellar work by an unknown needs to be backed up by a brand.
Stick with short and simple content, never Tweet in haste, stick with a handle that's similar to your brand name.
Don't get too caught up in the amount of Twitter followers that you have; quality is more important than quantity.
Whatever you do on Twitter, keep it professional and mean what you say...the Internet never forgets.
Google+, Goodreads, Tumblr, Pinterest and LinkedIn can all be used successfully to engage with customers.
It's not about what's the hottest or most popular social media platform, it's about what is most effective for you.
Pinterest isn't just for DIY types, it can be successfully used as a graphic example of what you have to offer.
By asking questions, connecting people, and viewing each post as a potential meeting, social media can be proactive.
If you talk about how your product or service can help people, you draw people in by your problem solving approach.
No, social media isn't about you, it's about others! Keep that in mind, and you'll find social media a brand success.
Ask advice, solicit a guest post, turn an interesting comment into a post, and add a visual blog post now and then.
Just because someone doesn't follow you immediately doesn't meant they aren't interested in what you have to offer.
Don't be too eager to jump on the latest, newest trend; sometimes just changing things up with your message is enough.
Bloom won three skiing World Championships, played professional football and built two successful businesses by age 29.
Bloom is an example that anyone can achieve their goals if they harness the power of mindfulness to focus on success.
No matter the industry, the concepts of mental training provide the keys to any successful endeavor.
Fearless Leaders act with courage, react with resilience, think with higher consciousness, excel with unrelenting fire.
The common thread that unites all those who have great impact on the world is one very simple thing--fearlessness.
Becoming a Fearless Leader involves developing your mental game to better command your personal and professional life.
McRaven commanded the helicopter assault against Osama bin Laden's home in Pakistan, killing the terrorist leader.
After traumatic injuries earlier in career, McRaven rose to become the most applauded military man in modern history.
Soldiers remember McRaven's actions that day as cool, calm and collected despite the intense pressure of the mission.
Only by quitting her lucrative but stressful job was Dr. Greenberg able to save herself and in turn, her daughter.
Faced with a terrifying decision to jump with no safety net, Dr. Greenberg took the chance and succeeded.
Dr. Greenberg now teaches others how to "put on their oxygen mask" and save themselves as fearless leaders.
Search yourself for what you're passionate about and the skills and competencies you possess that will serve this passion.
Think about your passionate areas and your competencies until possibilities arise that you want to pursue.
Match your passion against opportunities in the marketplace with the best potential return or outcome.
Named one of Fortune’s Most Powerful Women in 2011, Susan Lyne never shied from controversy.
After a catastrophic career failure, Susan Lyne had the courage to move on and reclaim her success.
Susan Lyne is a risk taker, and faced failure many times on her journey to success.
It's important that you build brand awareness. In particular if you're writing a book that concerns your business.
If you're planning to publish your book through traditional means, it's essential that you create an audience.
Unless you're already known in business, you're going to be hard to market. You need to define yourself and your product
Cranberry News Marketing, Inc.