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Branding is just bonding that you do by entangling with another's identity hooks, says Roy H. Williams.

Branding is just bonding that you do by entangling with another's identity hooks, says Roy H. Williams.

  • People are drawn to us and our businesses because of shared identity; we connect because we are alike.
  • Williams says the very essence of branding is striking emotional chords with customers by cultivating identity
  • Mainstream virtues like "honest" and "caring" do not define you, because who doesn't care about those things?
The key to changing the future and having true success is taking chances, says Wizard of Ads Roy H. Williams.

The key to changing the future and having true success is taking chances, says Wizard of Ads Roy H. Williams.

  • Williams says you learn a little from small mistakes, a lot from big mistakes, and nothing from mediocrity.
  • You don't have to try something new all the time; follow your instincts just 5% of the time for success.
  • If you want to be above average, fail. Fear of failure is what keeps you a "guardian of the status quo."
True style is not possible without the balance of flaws and mistakes, says Wizard of Ads Roy H. Williams.

True style is not possible without the balance of flaws and mistakes, says Wizard of Ads Roy H. Williams.

  • Flaws presented with confidence can be the path to true style, but restraint is the key.
  • Williams says to embrace your flaws and imperfections as the essential elements that make your own style.
  • Perfect symmetry is so predictable, it's boring. Something slightly off-balance is what makes memorable style
HRmarketer outlines the Google-Twitter deal and what it means for those who market HR brands.

HRmarketer outlines the Google-Twitter deal and what it means for those who market HR brands.

  • New deal means tweets show in Google search results, but active Twitter strategy is still needed for results.
  • To maximize your brand visibility on Twitter, engage with timely topics in an active and strategic manner.
  • Random tweets won't get you anywhere. Engage with your audience daily about important topics in your industry.
Roy H. Williams says fantastic ideas are actually common, but people willing to act on those ideas are rare.

Roy H. Williams says fantastic ideas are actually common, but people willing to act on those ideas are rare.

  • Wizard of Ads encourages you to pick a purpose, lower your head to charge, and do something about it.
  • Be the kind of friend who will encourage by coming up with all the reasons something will actually work.
  • Patience taken too far is cowardice; the world is full of injustice and opportunity, so do something about it.
HRmarketer offers four hashtag best practices to conference event organizers to maximize success.

HRmarketer offers four hashtag best practices to conference event organizers to maximize success.

  • Create and promote your own hashtag, keep using it, and monitor your hashtag's conversation for best results.
  • Although many organizers are underutilizing their hashtags, Twitter is a hugely valuable tool for events.
  • When organizers make mistakes on Twitter, they greatly reduce the conversation and buzz around their event.
In order to be a Wizard of Ads, you must surprise and delight, says advertising master Roy H. Williams.

In order to be a Wizard of Ads, you must surprise and delight, says advertising master Roy H. Williams.

  • A Wizard of Ads can insert elements of surprise and delight into a business message without predictability.
  • Williams teaches these techniques in "How to Make a Ton of Money in Advertising in 10 Not-Easy Steps.”
  • People don't care that you didn't study advertising when you're writing ads that make them lots of money.
HRmarketer says Twitter "Reach" is a metric you shouldn't worry about--it doesn't give you the full picture.

HRmarketer says Twitter "Reach" is a metric you shouldn't worry about--it doesn't give you the full picture.

  • Rather than rely on metrics that don't tell you anything, focus on what you're really trying to accomplish.
  • When you focus on the right Twitter metrics, you know how to measure success and make changes to do better.
  • Twitter reach is one of the most popular metrics on the site, and unfortunately, also the most meaningless.
Cranberry, a next-generation content marketing platform, announces the launch of  5 Minute Webinars.™

Cranberry, a next-generation content marketing platform, announces the launch of 5 Minute Webinars.™

  • 5 Minute Webinars™ is a TED Talks like platform that is free and open to anyone with a big idea.
  • This visionary new platform allows anyone with a cause, product or idea to candidly discuss their passion.
  • While most webinars average 90 minutes in length, 5 Minute Webinars™ are quick, authentic, and unpolished.
Whether it's best to revamp your start up or call it quits completely should be based on a number of factors.

Whether it's best to revamp your start up or call it quits completely should be based on a number of factors.

  • Let go of ego, don't be afraid to fail, be honest with yourself, and take a good strong look at your startup.
  • Sometimes the big break for your startup is just around the corner; sometimes letting go is the best choice.
  • David McInnis' PRWeb sold for $28M USD, but it didn't make any money in the first three years at all.
Cannabis cultivator and educator Kyle Kushman to host “The Grow Show” on CannabisRadio.com.

Cannabis cultivator and educator Kyle Kushman to host “The Grow Show” on CannabisRadio.com.

  • "The Grow Show” will feature cultivation methods, tips of the week, and interviews with industry experts.
  • Kyle’s innovative work has inspired countless growers and has helped millions of medical marijuana patients.
  • Kyle wants to encourage all who listen to his show to have the confidence to grow on the their own cannabis.
THORAD, a thermal, optical and radar sensing technology is now available for security and safety industries.

THORAD, a thermal, optical and radar sensing technology is now available for security and safety industries.

  • This unique technology utilizes advanced sensors and specialized algorithms to idetntify security threats.
  • THORAD is designed to fit the need of its customers so it can offer better safety and security solutions.
  • With customized algorithms to provide visual alerts to personnel, THORAD warns of impending adverse events.
Wizard of Ads Roy H. Williams says there are three steps to writing an explosive explanatory advertisement.

Wizard of Ads Roy H. Williams says there are three steps to writing an explosive explanatory advertisement.

  • To write a great ad, you must choose where to begin, where to end, and most importantly, what to leave out.
  • People who have a strong attraction to your brand will see a reflection of what they like to believe they are.
  • Roy H. Williams says, "Tell me what a person admires, and I'll tell you everything about them that matters."
StreamStash launches Kickstarter campaign to fund its StreamStick compact media streaming device.

StreamStash launches Kickstarter campaign to fund its StreamStick compact media streaming device.

  • StreamStick brings movies and TV shows from multiple platforms together in one place for comparison.
  • Unlike anything else on the market, StreamStick combines entertainment, games, music and home content in one.
  • Cord-cutters grew by 44% in the last four years to 7.6 million households streaming video instead of cable.
Are you sufficiently ridiculous? To accomplish the miraculous you must attempt the ridiculous.

Are you sufficiently ridiculous? To accomplish the miraculous you must attempt the ridiculous.

  • J. Irwin Miller, CEO of Cummins in 1953, made a lasting impression upon the small town of Columbus, Indiana.
  • Miller created a foundation to inspire architectural beauty and freedom in what has become "The Athens of The Prairie".
  • This is why Columbus Indiana is ranked the sixth most important city in America for architectural innovation and design.
Online radio pioneers launch CannabisRadio.com as a trusted source for all cannabis topics.

Online radio pioneers launch CannabisRadio.com as a trusted source for all cannabis topics.

  • CannabisRadio.com provides insightful, educational content to spark the cannabis conversation.
  • CannabisRadio.com shows are hosted by some of the industry's biggest names and are available on demand.
  • Recent surveys show 53% of Americans believe marijuana should be legalized in the U.S.
Working together, we can make a difference 5 minutes at a time.

Working together, we can make a difference 5 minutes at a time.

  • Consider what your own insights, ideas, and talents are and then register to share a 5 Minute Webinar.
  • Each of us needs to seek the opportunity to do something great, to make life better today than it was yesterda
  • The 5 Minute Webinar platform is a unique gift to the world so that the world can share its gifts.
On again, off again: all of us flirt with HR once in a while.

On again, off again: all of us flirt with HR once in a while.

  • Examples of common HR related experiences are hiring, training, negotiating benefits and workers' rights.
  • The more we recognize our commonalities and collaborate together, the better the HR industry will be as a whol
  • Encounters with HR occur in a surprising variety of work-related circumstances.
Cranberry launches 5 Minute Webinars, TED for the rest of us who have ideas, products or services to share.

Cranberry launches 5 Minute Webinars, TED for the rest of us who have ideas, products or services to share.

  • Cranberry starts a new 5 Minute Webinar every 10 minutes beginning at 10am every day. Free tools are provided.
  • Free for both attendees and presenters, 5 Minute Webinars helps give voice to anyone with a Big Idea.
  • Expose yourself. #5Minutes hopes to become the TED Talks for everyone else; unpolished, pure, free and fun.
Through nutritional optimization you can achieve superhuman physiological performance.

Through nutritional optimization you can achieve superhuman physiological performance.

  • The key physiological areas where we can optimize our performance are mind, body, energy, sex, and sleep.
  • All of us have a limited time on this earth. We need to make it count by living the best quality of life as po
  • WebNutrients allow you to get more done in a smaller amount of time so you can do more of what you want to do.